Author Archives: gmcshop

Navigating the Google Merchant Center Approval Process: A Comprehensive Guide

Are you looking to expand your online presence and reach a wider audience through Google Shopping? If so, you’ll need to familiarize yourself with the Google Merchant Center approval process—a crucial step in getting your products listed on Google Shopping and other Google platforms. In this comprehensive guide, we’ll walk you through everything you need […]

Case Study: How Pierce AB Increased Sales by 400% in 2 Months

Pierce AB joined GMCShop in April 2017 to take control of the most valuable asset of their product advertising campaigns: Their DATA FEEDS. Today, Antoine Coopoosamy, Head of Performance Marketing at Pierce AB, shares their feed management challenges and goals. With a local presence in 16 European markets and 40+ websites, Pierce AB has very quickly become one of the most […]

24 PPC Experts, 24 Rare Tactics, One Purpose: KICK ADS!

With PPC visitors being 50% more likely to purchase than organic visitors, eCommerce businesses know better than to pass up the opportunity that is Google Ads. Your advertising success rate, however, is determined by dozens of factors combined. Keyword research, competition volume, or how deep you’re willing to dig into your pockets to make clicks happen. Classics. […]

What is Google Merchant Center?

Google Merchant Center is a digital platform where online retailers upload product data that fuels Google Shopping Ads (formerly Product Listing Ads). Within the Merchant Center, you also provide information about your eCommerce store, shipping, or taxes. All the products you see when you do a Google Shopping search have been uploaded using the Google Merchant Center. The Merchant […]